Tecnologías digitales para fortalecer la gestión y competitividad de las pequeñas y micro empresas de la parroquia el cambio de la ciudad de machala

Abstract

In the El Cambio Parish of Machala, small and micro-enterprises face challenges related to the low adoption of digital technologies, which affects their management and competitiveness. This study seeks to justify the need to strengthen these companies by incorporating technological tools that promote local economic development. The main objective of the project is to improve the management and competitiveness of these companies through the use of digital technologies. To this end, specific objectives are proposed, such as identifying the technological needs of companies, developing strategies for their implementation, and establishing effective digital management systems. The methodology used includes correlational, descriptive, and explanatory research, with a non-experimental design and the use of quantitative methods. The results obtained demonstrate that the adoption of digital technologies can significantly improve operational efficiency, decision-making, competitiveness, customer service, and cost reduction. In addition, a positive attitude towards digitalization and a favorable organizational culture for its implementation are observed.