Plan de negocios para la creación de una cafetería en la ciudad de Huaquillas, 2024.

Abstract

The project to create a coffee shop in Huaquillas, called "Coffee Angel's," is based on the identification of an unmet need in the local market, where there is a growing demand for cozy spaces that offer high-quality coffee and pastry products. The café will focus on providing a relaxing atmosphere with both hot and cold coffee options, accompanied by a variety of sandwiches and pastries, aimed primarily at a young audience. Through a detailed market study, it was determined that the inhabitants of Huaquillas show a strong preference for the central location of the city, as well as for the quality and variety of coffee drinks. The proposed business model includes differentiation strategies, such as specializing in cold coffees and the implementation of a loyalty program to ensure customer loyalty. Additionally, emphasis is placed on quality of service and customer experience, with a focus on satisfaction and comfort within the establishment. The organizational structure includes a small but efficient team, with clearly defined roles to ensure optimal functioning. The feasibility of the project is supported by a financial analysis that projects sustainable income and gradual growth, ensuring the long-term viability and success of “Coffee Angel’s”. This business plan not only seeks to satisfy existing demand, but also contribute to the economic development of the city, offering a space that combines quality, innovation and a welcoming atmosphere.