Plan de negocios para la implementación de una heladería artesanal en la parroquia de Puerto Bolívar.

Abstract

This project is a business plan that focuses on the creation of an artisanal ice cream parlor in the Parish of Puerto Bolívar, within the city of Machala. Its main objective is to offer ice creams made from fresh and natural ingredients, with innovative flavors in the ice cream market and a personalized presentation, in order to satisfy the growing demand for healthy and quality food products. The research is exploratory - descriptive, with a mixed approach, applying the deductive and inductive method, using bibliographic review techniques and surveys. The target market is the residents of the aforementioned parish, to whom a survey was conducted in order to collect accurate information about the acceptance of the product and in turn to fully understand their tastes and preferences. The company will be a sole proprietorship whose company name is “Mel's Cream”, where to determine its feasibility, five feasibility studies were carried out, which are the technical, financial, operational, environmental and social study, seeking to involve the participation of the local community, creating sources of employment and collaborating with local suppliers to obtain the raw materials necessary for the production of the product. The financial evaluation of the project shows a positive balance between investment costs and projected income, and financing will be obtained through a combination of own and external capital, which will cover initial costs and ensure the long-term sustainability of the business. term, therefore, it turns out that the project is feasible.