Desarrollo de un sistema e-shop online integrando un chatbot para tomar decisiones utilizando un modelo de lenguaje natural

Abstract

This project focused on the development of an innovative e-shop, integrated with a chatbot based on natural language processing (NLP) models, designed to enhance the shopping experience for customers. Through the use of advanced NLP technologies, the system is capable of understanding and responding to user queries effectively, facilitating a more natural and efficient interaction. A product recommendation feature was implemented, personalizing suggestions according to the specific preferences and needs of each customer, which significantly contributed to improving user satisfaction and sales potential. The XP (Xtreme Programming) metodology was used, the system was designed with the necessary flexibility to adapt to a wide variety of businesses, demonstrating its versatility and ability to meet the needs of different market sectors. Throughout the project's development, continuous evaluation and refinement were carried out, allowing for the identification and adjustments to optimize its functionality and usability. Additionally, a systematic review of the literature and state of the art was conducted to ensure the incorporation of the latest technological trends and best practices in the design and development of the e-shop and chatbot. The outcome of the project has been extremely positive, with an e-shop and chatbot system that not only meets the set objectives but also establishes a solid foundation for future innovations in the field of e-commerce and artificial intelligence. This advancement represents a significant step towards the digital transformation of commerce, offering a platform that enhances the online shopping experience through personalization and efficiency, while providing an adaptable and scalable solution for businesses