Facebook como herramienta de comunicación ambiental: estudio comparativo en GADS provinciales Ecuador 2023

Abstract

The work is an analysis of the environmental content publications on Facebook of public organizations, whose function established in the Constitution of the Republic of Ecuador is to manage the environmental resources of their territories, such as the Provincial Decentralized Autonomous Governments. The research objectives are to determine the potential and limitations of the promotion of environmental management in public organizations, through a comparative analysis on three Facebook platforms of provincial GAD's of Ecuador, year 2023. For this purpose, the characterization of digital platforms and social networks in the three public institutions, through mapping, evaluate the environmental publications of the three institutions, through a content analysis, with the use of Artificial Intelligence and determine similarities and differences in content publications environmental on Facebook of the three organizations, through a comparative analysis. To carry out this descriptive research, mixed methodology was used: qualitative and quantitative with the application of techniques such as: descriptive mapping, content analysis technique, use of AI, comparative analysis technique and interviews with experts. The environmental content publications that each GAD makes are informative, they are few and limited, they include flora and fauna, but the format of each GAD varies