Desarrollo de aplicación web para la comercialización de servicios de capacitación y consultoría

Abstract

The demand for training services is increasing in Ecuador, where companies are seeking efficient and swift solutions to provide information about courses. In the city of Machala, the Ecuadorian company Altair faces challenges in improving its marketing processes, constant customer loss, and information. One approach to tackle this issue is by developing a suitable application for clients interested in professional services. Given this context, the main objective of this research is to automate the marketing processes of training and consulting services through a microservices architecture, enhancing the efficient utilization of Altair company's resources in Ecuador. The proposal will be developed using the agile SCRUM methodology. Applying the ISO/IEC 25010 standard for system evaluation ensured an outstanding level of satisfaction in key aspects such as functionality, effectiveness, usability, security, maintainability, and portability. The outcomes showcased a significant level of contentment with the web application's functionality, supported by surveys to software development experts, highlighting a compliance rate of 90.5% of the functions implemented correctly in the microservices. Additionally, performance tests using tools such as Google PageSpeed Insights and GTmetrix revealed an exceptionally competent system, exhibiting high performance. These results indicate a remarkable accessibility capacity, highlighting the system's efficiency. In conclusion, with a performance rating of 96% based on evaluations conducted with all marketing department personnel, the web application stands out for its efficiency in user interaction. Furthermore, the system demonstrates notable portability across various browsers and devices. The implementation of authentication, management, and sales microservices in this system demonstrates its effectiveness in improving the procedures carried out in the marketing of training and consulting services at Altair in Ecuador