Estrategias de ventas de los sistemas de domótica y su incidencia en la demanda comercial del mercado inmobiliario de Machala.

Abstract

In this project, the objective was to analyze the commercial strategies of home automation systems implemented in the real estate market, through commercial demand to increase sales in the city of Machala. In the methodology part, an empirical approach to the scientific method was applied, that is, the importance of basing the research on the observation and experimentation of the phenomena. The type of research used was descriptive and explanatory because in this study the Qualities and characteristics of the population. The research levels used were descriptive – explanatory – exploratory, while the research design was non-experimental. To collect data, a survey was used with multiple choice questions, Likert scale and nominal scale. This survey was directed to a convenience sample of 101 people, among whom are active partners who are in charge of the Real Estate brokerage service and active construction companies in the city of Machala selected according to the Company's superintendence. The main finding that was obtained was that sales of houses with home automation systems have increased as time has passed, however, the percentage increase is not much since they consider that the percentage of sales may be higher, although Furthermore, the most used sales strategies are advertising. Based on this study, it is concluded that there are various commercial strategies that are used for the sales of home automation systems, among which advertising stands out; however, these strategies can be improved through digital marketing, presenting the product through videos, social networks, among others, and the use of model houses to publicize the use of the system and its importance, or pre- and post-sale training for clients, are also highlighted as possible sales strategies.