Plan de cadena de frío para la exportación de helados de la empresa lácteos "El Balseñito" del cantón balsas hacia brasil en el 2023.

Abstract

In Ecuador, there are companies seeking to export a product to a target market appropriately. Family-managed businesses involved in production have faced logistical challenges, particularly a lack of knowledge within the company regarding ice cream preservation. A significant challenge encountered is the management of the cold chain logistics. The use of this chain is crucial as it ensures product quality preservation and contributes to compliance with sanitary regulations. Entering the Brazilian market presents an opportunity for new export-oriented businesses to expand into international markets. Therefore, the aim of this thesis is to achieve the exportation of ice cream from the dairy company "El Balseñito" in the Balsas canton to Brazil in 2023, through the implementation of a cold chain plan. Theoretical methods such as historical-logical, analytical-synthetic, inductive-deductive, abstraction-concretization, modeling, and systemic approaches were utilized. Empirical methods, including interviews, surveys, and document analysis, were employed. Databases such as Dialnet, Redalic, and Scielo were used for information collection. Scientific articles were selected based on replicability and reliability, while those lacking scientific rigor were discarded. Various master's theses were also consulted to support the research. The cold chain structure was designed based on information from articles and master's theses, and it underwent evaluation by specialists, ensuring its reliability. The implementation of the cold chain benefited the company, and it is recommended to introduce quality certifications to strengthen the chain further.