Plan de negocios para la exportación de muebles artesanales de pino para dormitorio hacia Estados Unidos desde la empresa Armijos S.A en el 2024.

Abstract

Ecuador is characterized by its excellent raw materials, therefore its origins in the artisanal field are considered as a cultural diversity from the production process to its manufacture, for this reason consider handmade furniture made of pine material for international marketing specifically in the United States market with the purpose of increasing sales of the company Armijos S.A., which specializes in the production of handmade pine wood furniture. The lack of knowledge and solid experience in exporting was identified as the main problem of this organization. Therefore, the investigation focused on determining whether the implementation of said plan could increase the amount of sales. An important factor that stands out is that Ecuador is a country that only deals with the export of raw materials to the international market. For this reason, this research aims to develop a business plan for the export of handmade pine bedroom furniture to the United States. from the company Armijos S.A. The methods that were implemented in this research were historical-logical, analytical-synthetic, abstraction, concretion, inductive-deductive, hypothetical-deductive, modeling and systematic that facilitated supporting and justifying the research. The empirical ones such as the interview, the survey and the study of documents that allowed the acquisition of information to achieve a deep and precise understanding in the field of international trade. The results achieved in the research demonstrate that the application of a business plan in the marketing company is feasible because it offers favorable benefits to extend its product to the international market, in addition, due to high production, international export of furniture can be achieved. pine crafts, because all varieties of pine furniture have a potential market of high demand for this product. It is recommended that the company have innovative approaches, attract investors and participate in international exhibitions.