La inteligencia de negocios y la toma de decisiones gerenciales en las empresas comerciales de la ciudad de Machala.

Abstract

The present research work with the topic "Business intelligence and managerial decision making in commercial companies in the city of Machala" was directed to commercial companies in the city of Machala, for which the qualitative method was used. and quantitative and the instrument that was applied for data collection was the survey, which was applied to 230 companies. The results obtained allowed us to know how business intelligence contributes to managerial decision making in commercial companies in the city of Machala and it was determined that it does not contribute in any way because they do not have knowledge of this tool and the main causes are the lack budget and knowledge. The lack of knowledge can be attributed to the absence of training on the subject within these organizations since some companies may perceive the implementation of BI as an expensive and complex process, which leads them to avoid its adoption and this perception may be based on lack of understanding of available BI solutions and their potential long-term benefits. The present investigation arose due to the need to know if commercial companies in the city of Machala have implemented Business Intelligence in their processes. Under this criterion, the development of the investigative project with the purpose of analyzing the importance of the application of business intelligence in companies for making managerial decisions. With specific objectives, write the business intelligence process for correct decision making; establish the benefits that business intelligence provides for correct decision-making and determine the managerial decision-making process.