Las fuentes de financiamiento de los emprendedores del sector comercial de Machala.

Abstract

This integrative project aims to address the identified issue, which focuses on seeking solutions to identify financing sources available to entrepreneurs in the commercial sector of the city of Machala. Employing a qualitative methodology with an explanatory and descriptive approach, it enables the identification of the most commonly used financing sources by entrepreneurs in this locality. The research begins with a literature review that underpins the theoretical framework of the study, encompassing all relevant aspects of the research topic. This establishes the applicable methodology, determining the implementation of qualitative and quantitative methods to thoroughly explore perceptions and contexts related to diverse financing sources. Additionally, the analytical method is utilized to develop criteria specific to the research. Data collection is carried out through surveys, selected for their qualitative nature, with a total of 20 participants surveyed as a convenience sample for the study. Data analysis is conducted through the interpretation of each obtained response, utilizing a comparative table reflecting the most relevant financing sources for entrepreneurs, facilitating a comprehensive analysis of the identified issue. The completion of the research project will result in a valuable tool to strengthen the entrepreneurial ecosystem and contribute to the economic growth of the Machala region. This will provide entrepreneurs with a deeper understanding of available options, enabling them to make informed decisions regarding the best way to finance their business projects.