Estudio de las características de los emprendimientos que han sido exitosos luego de la pandemia covid-19 en la ciudad de Machala.

Abstract

In Ecuador like some countries in the world, they had to go through one of the biggest health crises when a high-magnitude virus known as COVID-19 spread. It was the first cause for a global economic crisis to develop, based on what mentioned above, the objective of this research was based on knowing the differentiating characteristics that the ventures applied to survive the pandemic. The increase in entrepreneurship contributes significantly to the economic growth of a country; Through the purchase and sale of goods or services, companies generate profitability for the benefit of all. So, the methodology used in this research project was a form directed at 67 enterprises in the city of Machala that stood out in the face of this crisis during the pandemic. The purpose of this form was to know what media they used and what marketing strategies they included. Their commercial activities to increase the level of sales despite the situation, what were the opportunities detected. The results of this project are useful for students or entrepreneurs who require updated information to put their businesses into practice.