Estudio de mercado para determinar la viabilidad de la exportación de los helados artesanales “El Balseñito” hacia Brasil en el 2023.

Abstract

The internationalization of an ice cream company represents a complex process involving numerous challenges, coupled with the need to carry out precise and strategic export valuation. In an increasingly globalized world, expanding operations beyond national borders has become a key strategy for many companies, including those in the food industry such as ice cream production. One of the most significant challenges faced by an ice cream company when internationalizing is adapting to the different tastes and cultural preferences of target markets. Therefore, conducting exhaustive market research is essential to understand local preferences and adjust products accordingly. Additionally, the company must consider logistical aspects, such as international supply chain management and efficient distribution, to ensure product quality and freshness abroad. Export valuation plays a crucial role in this process. It involves determining the financial value of the ice cream products to be exported, taking factors like production costs, market prices, and tax and customs considerations into account. This is essential for establishing competitive pricing strategies in international markets and ensuring export profitability. In this context, it is also fundamental to comply with international and local regulations, which entails proper documentation and adherence to quality standards. Companies must be aware of tariffs and import taxes, which can significantly impact the valuation of ice cream products. To overcome these challenges, ice cream companies can consider the possibility of forming strategic alliances with local distributors or business partners who have in-depth market knowledge and can facilitate entry into new territories.