La certificación basc como estrategia de competitividad para la empresa exportadora de banano Bananagoldcorp S.A. en la provincia de El Oro en el año 2022.

Abstract

This research focuses on BASC certification and its importance in supply chain security management for the banana exporting company BANANAGOLDCORP S.A. in the province of El Oro in 2023. The relevance of strategic management and the supply chain over time and its impact on the global economy is emphasized. It is mentioned that, within the supply chain, banana exporting companies are the most affected by the lack of supply chain security. Emphasis is therefore placed on the need to implement effective measures to ensure supply chain security. The importance of BASC certification as an internationally recognized security management system that enables companies to comply with the security standards required in international trade is emphasized. For banana exporters in El Oro, obtaining BASC certification is crucial to ensure competitiveness in international markets. The objective of this study is to determine the competitive advantages for the banana exporter BANANAGOLDCORP S.A. in El Oro in 2023, through the implementation of a competitiveness strategy based on BASC certification. For the development of the competitive strategy, tools such as Porters five competitive forces analysis, SWOT analysis, risk assessment matrix to meet the certification requirements are implemented. Based on the results obtained from the research, it was possible to determine that BASC certification improves the public perception of the company and makes it possible to determine the traceability of the supply chain. The methods used in this research are: historical-logical method, analytical-synthetic method, hypothetical-deductive method, abstraction concretion method, modeling method and finally the study of documents.