Plan estratégico de exportación de pulpa de concha prieta hacia el mercado de España de la microempresa “Niño Alex #57” de Puerto Bolívar en el 2023.

Abstract

The export of a non-traditional product is an advantage for the growth and development of local businesses in a country, in this case study, the international marketing of conchas prietas pulp is carried out from Ecuador to Spain through a strategic export plan. The objective of the case study is to carry out a strategic plan for the export of brown shell pulp to the Spanish market from Puerto Bolívar in order to internationalize the microenterprise "Niño Alex #57" in addition to maximizing profit. The investigation is of a qualitative type based on the following theoretical methods: the historical-logical method used to review the evolution of concha prietas exports. The analytical-synthetic method was used to carry out epistemological, economic and administrative characterizations, the marketing and export process, the empirical method, which consists in making the observations of the direct and indirect participants of the investigation in a timely manner., as is the case of the interview applied to the owner of "Niño Alex #57" and to other mollusk merchants in Puerto Bolívar. With the case study, the best export strategies for the internationalization of conchas prietas pulp to the Spanish market were applied in an efficient way, in this way many families will benefit directly and indirectly through the permanent export process, and it will be an example to follow for other microentrepreneurs to internationalize the products of Puerto Bolivar.