Evolución de los medios radiales, en la era digital, caso radio jubones, radio voz del pueblo

Abstract

The current management of traditional media has undergone several structural changes in relation to the time they were created, in addition to the arrival of new technologies that facilitated their use. Currently, radio stations are undergoing a kind of hybridization in the way they organize their programming, as is the case of Radio Jubones and Radio la Voz del Pueblo, where they not only transmit via the FM wave, but also use the Facebook social network to broadcast live. In this sense, the general objective of this research is to analyze the transition of the radio media of the Pasaje canton from its analog version to digital technology, for which a non-experimental design methodology of the exploratory transversal type was applied, analyzed through a quantitative approach taking as the population the residents (68,313 inhabitants) of the Pasaje canton with a sample of 382 people, the management directors of the radio stations in question and a group of three specialists, through the channels the interview instruments will be applied, surveys and field observation, which allows us to conclude that radio La Voz del Pueblo has the largest audience with 52.34% compared to 47.66% for radio Jubones. These two media had to adapt to social networks, as well as the programming they did, changing to a visual format on social networks as well.