Los jingles en las campañas de las elecciones seccionales de ecuador, caso provincia de el Oro

Abstract

This study aims to analyze how political jingles are integrated into political campaign strategies and their close relationship with popular music. The focus of the research is on the sectional elections of Ecuador in 2023, specifically on the candidacy of the El Oro province. Methodologically, this study adopts a mixed approach. Data collection will include interviews with campaign strategists and music producers experienced in the political field; a content analysis to discern the characteristics of the musical pieces used in the campaign; and surveys of voters to gauge their perception of the music and its potential influence on voting decisions. The results seek to provide a theoretical contribution and, simultaneously, offer recommendations to composers, advisors, and candidates on how to effectively engage voters through music.