Programa de educomunicación y alfabetización digital rural: caso parroquia el retiro del cantón machala

Abstract

This degree project proposes to make use of educommunication and digital literacy through participatory workshops and trainings that allow the use of different strategies and tools in the inhabitants of the parish El Retiro of Machala canton, to enhance their digital skills. For this purpose, a theoretical framework was developed which contains topics such as educommunication, digital divide, digital literacy in rural areas, among others. Then the methodology, Research, Action, Participation, was carried out, in which a diagnosis of the real situation of the inhabitants of the locality was proposed. In the same way, the development of tools and instruments such as the tree of expectations, brainstorming, NOPS, among others, took place. To give continuity to the process, participatory workshops were held in the parish of El Retiro. Finally, the participants shared their experiences about the changes in their attitudes after the training.