Diseño de plan estratégico para el mejoramiento del servicio gastronómico y de atención al cliente en la isla Jambelí.

Abstract

This work analyzes the current situation of Jambelí Island, in the Province of El Oro, focusing its development on customer service and the improvement of gastronomic services, where it is shown that these elements do not present progress, something that harms the economy. of the Island and makes tourist activity complex. In this way, the general objective is to design a strategic plan to improve the gastronomic service and customer service on Jambelí Island, applying specialized concepts of tourism and gastronomic tourism. As methods, the documentary technique, descriptive, deductive, analytical and synthetic methods are used, and when surveys are used, a quantitative approach to these results is also appreciated. It is concluded that the importance of service and customer attention are elements of complex analysis and that they have a direct relationship with the success of business, recommending that the gastronomic establishments of the Island studied carry out the systematic implementation of these plans, such as the one designed in this work, in order to generate improvements in the framework of gastronomic service and customer service.