Estudio de factibilidad basado en las matrices efi, efe y análisis pest de los proveedores de planchas de gypsum.

Abstract

Competitiveness has allowed different markets to develop over the years and is responsible for the economies of each country to intensify and maintain a differentiator from one another. This has allowed economic sectors, such as gypsum sheet production, to become known and play an important role for people involved in the purchase, sale, distribution and processing of this material. For large economies such as China, it has good benefits because small companies have positioned themselves in this new market and supply different parts of the world, including Ecuador, which has brought a new vision in the creation of small and medium-sized companies. In this way the subject was elaborated that gave way to the main objective that allows to determine the competitiveness of the suppliers of gypsum sheets of the company TUMBADOS DECORIT of the canton Machala in the year 2023. The methods used were theoretical methods, which were used to interpret the main bibliographical sources researched, and empirical methods such as surveys, interviews and document studies to demonstrate the validity of the research as well as to corroborate the information provided.