Desarrollo de un plan de negocios de turismo para el Lodge Caobas de Saa En el sitio Tillales, cantón El Guabo.

Abstract

The comprehensive research on Lodge Caobas by SAA reveals crucial insights for the ever-evolving hotel industry. Emphasizing customers' unequivocal preference for private transportation and the decisive influence of social media and email on their choices, there is a pressing need to customize experiences to meet market expectations. Furthermore, a potentially lucrative market segment is identified: friend groups with a budget exceeding forty US dollars, comprising more than five members. This discovery presents a strategic opportunity to tailor the lodge's offerings and services to meet the specific demands of this segment. The analysis also highlights critical areas for improvement, spanning from infrastructure to sustainability and environmental preservation. Emphasis is placed on the necessity to implement personalized tourism promotion strategies and stay abreast of technological trends to maintain the Lodge's competitiveness. Additionally, sustainability and responsibility are established as fundamental pillars, supported by the implementation of a comprehensive sustainable development plan based on a specific model. This approach ensures that Lodge Caobas by SAA's growth aligns harmoniously with the environment and the community, underscoring the lodge's commitment to environmental preservation and the well-being of the local community. This establishes it as an innovative and responsible leader in the hotel industry.