Representacion plastica sobre el consumismo y la publicidad

Abstract

Since the first appearances of advertising in the various communication media, taking into account that it began to be published in newspapers but at that time the main intention was only to show the product and the service to the readers in such a simple way. After its first appearances, this was increasing, it no longer used to only appear in the newspapers, they also began to use new means of function and thus it evolved little by little with the passing of time. The impact of advertising on people was so great that consumerism began, which increased, new brands began to emerge that sought a way to scale and stand out in the market, fighting with other brands and thus generating competition between the different chains and conceiving dilemmas before consumers as to which brand or restaurant chain has the best menu, quality and promotions, but above all, what they were looking for was the exotic that it could offer them. With advertising, the high consumption of fast food, a sedentary lifestyle and psychological factors such as emotional problems, sexual abuse, among others. They were and are elements that influence people to consume this type of food excessively, harming both their physical and mental health, that is, these people gained weight in an exaggerated way, making it impossible for them to walk, move or get out of bed. or the sofa, this is also accompanied by cardiovascular and pulmonary problems. In the current artistic investigative work, he centralizes his study on social aspects such as the advertising impact, generalizing excessive consumption combined with sedentary lifestyle, known to cause physical damage such as overweight, heart problems, breathing difficulties, among others, highlighting that the study carried out a structure consisting of 4 chapters where the information obtained theoretically contributes to artistic training. Chapter I refers to the theoretical input on the conception of the artistic object, here we will approach the visual approach of the work from historicity. Chapter II consists of the contextualization, where it highlights the references to national and local artists and how they have contributed to this topic, safeguarding the investigative line that allows soaking up information and works that help to refute and sustain the impact that advertising and consumerism. The collection of information shows that some artists have taken this as inspiration to create works that refer to this social problem. On the other hand, in chapter III, here the process of pre-production, production and production of the interventions is recorded, it is of the utmost importance to take the progress of the creative process, which allows taking into account the realization of the artistic approaches and how to be able to demonstrate through an artistic discipline, whose command idea is to be embodied in the sketches and the purpose is to have a clear proposal and focus on the various elements of the composition that will materialize the project and the idea to be realized. The main focus of this work is to demonstrate how advertising is used today to reach the viewer in a more concrete way, that is, how advertising influences the consumption of junk food and how it influences the deterioration of both physical and physical health. mentality of the affected person in the infinite loop of overeating without regard to the damage. And from what he conceives, chapter IV, whose objective is the critical approach which is tied to the dissemination of artistic work through an exhibition to the public where the work will be exhibited and thus address various opinions of the viewer and in this way know if the message is clear, simple and concrete to understand.