Análisis de impacto en los negocios comerciales ubicados dentro de la regeneración urbana del casco central de la ciudad de Machala.

Abstract

The process of urban regeneration involves a series of structural modifications within a given territory. This process represents the architectural, economic and commercial improvement of the local population. The application of a model of change facilitates financial development, social welfare and beautification of emblematic places of a society. For the development of this case analysis, a documentary and bibliographic research will be applied, with an exploratory approach, based mainly on the analysis of different scientific articles obtained from databases such as Dialnet, Scopus, Scielo and Redalyc. Applying a mixed research paradigm, which represents a qualitative and quantitative analysis. With the main objective of identifying the impact on the businesses located within the urban regeneration of the central area of the city of Machala, through the application of research instruments, for the benefit of the population of Machala. From which will be implemented the execution of a random survey model to 100 merchants of the central helmet of the city of Machala, in order to obtain first source information for the generation of conclusions and recommendations. Finally, it was found that the process of urban regeneration within the city of Machala benefited the merchants of the study area in different aspects, encouraging the resurgence of the urban economy.