Estrategia de compra basada en la matriz kraljic para mejoramiento de gestión de insumos importados para la empresa "Kesocell Pro”

Abstract

This degree work was carried out with the objective of developing a purchasing strategy based on the Kraljic matrix for the improvement of the management of inputs technological to be imported for the company "KESOCELL PRO" in Machala, 2023, considering that purchasing management can help achieve sustainability in supply chains; in addition to being considered as a strategic business process. "KESOCELL PRO" is in a technology and mobile devices market in constant growth and fierce competition. To remain competitive and meet changing customer needs, the company needs to improve its management of imported materials and develop strategic solutions to address market challenges. This is a research that combines on-site and descriptive tests to address the management of inputs to be imported in the company "KESOCELL PRO". It starts with an exploratory phase to gather information and formulate hypotheses, followed by a descriptive phase to identify activities and processes related to input management. The research is based on a quantitative approach, which seeks to describe the problem and verify theories and laws to understand the phenomenon in detail. This approach is used to identify the real causes related to the factors associated with the management of inputs to be imported. The population under study is the company "KESOCELL PRO" in the city of Machala, related to the management of imported inputs. The sample is non-probabilistic and intentional, since a mathematical formula is not used to calculate it, but it is chosen deliberately due to its relevance to the research. Several theoretical methods are used, such as historical-logical, analytical-synthetic, inductive-deductive, hypothetical-deductive, abstraction-concretion, modeling and systematization to analyze the management of imported inputs and the purchasing strategy. The review of documents and interview were used as evaluation tools to obtain results that allowed to know the application of these strategies.