Plan de negocios internacionales para el logro de la exportación directa de banano convencional de la asociación Asocarel hacia el mercado de Dubái Emiratos Árabes Unidos en el 2023.

Abstract

In Ecuador the banana industry has been influenced by the fragmentation of companies dedicated to different purposes ranging from the production, purchase and sale and export of bananas. Those who are involved in the banana business and do not export directly do not perceive the real benefits of selling the fruit at international prices. For this reason, an international business plan for the ASOCAREL Association is important because it allows the achievement of direct export of conventional bananas representing a higher profit margin and eliminating the tendency to break contracts with producers due to the high influence of offers from exporters. The general objective of the research is to achieve the direct export of conventional bananas from the ASOCAREL Association to the Dubai market in the United Arab Emirates in 2023. In terms of scientific methods, theoretical and empirical methods were used. On the other hand, the results achieved state that the achievement of direct export of conventional banana enables higher profits and a beneficial cash flow margin. The result of the experts' evaluation infers that the practical contribution on an evaluative scale is quite adequate. Finally, it is concluded that the international business plan is a profitable project that achieves direct export and contributes to the productive development of conventional bananas by optimizing costs. It is recommended to prioritize other markets within the Middle East because the fruit offered has the characteristics for this market and renegotiations should be considered because international banana prices fluctuate every week.