Análisis de audiovisuales de campañas comunicacionales de sensibilización sobre el ciberacoso en estudiantes de educación básica superior de la parroquia el cambio

Abstract

This project aims to analyze the use of audiovisuals in social campaigns to raise awareness about cyberbullying in children and adolescents of higher basic education of the eighth, ninth and tenth years of the parish of El Cambio belonging to the Enrique Augusto Castro Aguilar School, due to the misuse of the internet, cyberbullying has become a social problem that affects schools, public and private schools. After approximately two and a half years of pandemic by covid-19 , students presented a use and consumption without limits of the internet and in turn of technological devices, facing this situation the objective was to diagnose the level of knowledge, attitudes and behavior of students, in turn analyze the impact of audiovisual content used in communication campaigns to raise awareness about cyberbullying, facing this situation the methodology used was qualitative-quantitative, because surveys and focus groups were conducted with students of the educational institution, On the other hand, interviews to experts in social campaigns and to the professionals of the Student Counseling Department (DECE) and school management personnel who mentioned that in spite of working continuously in talks directed by the Ministry of Education focused on programs such as Educating in Family, students incur in the incorrect use of the Internet, according to the interview to the psychologist of the institution the lack of parental control, the influences and curiosity of the students make them fall into serious offenses, regarding an incorrect use of the Internet and social networks. The results obtained in the surveys showed that there is a low level of knowledge of the risks and that students are not familiar with the meaning of the words grooming and sexting, however, cyberbullying is related to aggressions and threats through social networks, sending photos and videos, and harassment through the screen, on the other hand in eighth and tenth year 8.7% mentioned having been a victim of cyberbullying, while 3, In this context, through the focus group it was identified that audiovisuals with a good storytelling, as well as visual and auditory resources, atmosphere, climax, place where the story develops, followed by the emotios that manage to connect with the audience and the message to be transmitted being this clear, are the ideal tool to reach the audience of 12 to 15 years, The short films were attractive for the students, since the students were able to identify with the characters being the content useful and learning, on the other hand the effectiveness of the social campaigns was evaluated through interviews where they were able to identify strengths and weaknesses in strengths according to experts is important planning, as well as being clear about the design of the message, On the other hand, weaknesses, according to experts, the budget and the lack of interest of governments, companies or public or private institutions to get involved in this type of campaigns focused on social problems is limited, which is why effective campaigns against social problems are not visible in the country.