La importancia de las capacidades dinámicas en el desempeño competitivo de un taller automotriz.

Abstract

Dynamic capabilities, such as innovation, adaptability, sensing, relationships and learning, are essential to achieve a competitive advantage in the automotive repair shop market. However, it is identified that some of these capabilities are at a medium level in the organization, which may affect its competitiveness. The dynamic capabilities that most positively influence competitive performance are innovation and sensing. These capabilities allow adapting to the changing environment, planning for the unforeseen, and meeting customer needs, resulting in a positive influence on the automotive market.