Estudio de mercado para la venta de pasajes en línea en la empresa Serviklasss S.A. en la ciudad de Machala en 2023.

Abstract

This integrative project is focused on finding an adequate solution to the problem posed, which is to conduct a market study, using a type of mixed methodology to determine the feasibility of the proposal of an online ticket sales site in the company Serviklasss S.A. located in Machala - El Oro, the type of qualitative and quantitative research is used seeking to reduce the possible limitations, when solving the problem of study. Through the review of the bibliography, a theoretical framework is built that allows understanding all the aspects addressed by the research topic, then we proceed to establish the methodology to be used within the project, determining the materials and methods to be implemented being these; the qualitative method, which produces descriptive data based on the oral and written expression of people and observable behavior, likewise the quantitative method that is based on numbers to give accurate answers, application and techniques. The materials for data collection are established to be the interview, because it is the most popular in scientific research due to its effectiveness, which consists of a properly structured questionnaire. SPSS software was used for data analysis, as it is an efficient and accessible tool that offers a wide range of functionalities for data analysis. The number of people surveyed was 81, in order to verify whether the project is viable in the market.