Gestión financiera de los emprendimientos del proyecto juventud emprende diferente en el manejo de liquidez y rentabilidad periodo 2021-2022.

Abstract

Today, startups play a crucial role in our society, even amid the challenges our country faces. In this context, it is essential to delve deeper into the development and analysis of the financial health of these businesses. Financial indicators are presented as fundamental tools that allow us to maintain rigorous economic control and understand the current situation of a company. These indicators make it easier for us to identify each financial movement, including both growth and decrease in our accounts, with a particular focus on managing the liquidity and profitability of our ventures. Therefore, the objective of this work is to analyze the financial management of the ventures belonging to the Juventud Emprende Diferente Project during the period 2021-2022. This will be achieved by applying the financial indicators mentioned above, in order to obtain a deeper understanding of the productivity of each company during this specific period. To achieve this objective, surveys will be carried out aimed at business owners, which will allow us to collect accurate and relevant information to carry out a clear and exhaustive analysis. The expected outcomes of this research include the ability to reveal how each venture has performed in terms of performance and liquidity, and provide guidance on how to manage these aspects effectively. Ultimately, the purpose of this research is to provide small business owners and entrepreneurs with the tools and knowledge necessary to understand and use these financial indicators to benefit their businesses.