la animación como medio artístico de la baja autoestima en adolescentes por el mal uso de redes sociales

Abstract

In the present artistic thesis work, the social issue of low self-esteem among teenagers due to the misuse of social media was chosen as the subject. To present this theme, the 2D animation technique was employed with the objective of engaging the viewer in reflection and ensuring the clear transmission of the message. Research was conducted on animators and animation studios that served as references for the creation of the artwork, acknowledging the foundational role of drawing as the mother of all visual arts, spanning across various visual disciplines. Among the global influences, figures such as Max Fleischer, the creator of the character Betty Boop, and Elzier Crisler, renowned for their work in 1930s cartoons, were considered. However, when it came to national artists and animation companies, none were found. Therefore, digital artists like Carmen Lu, Alisa Pincay, and Jhony Gavilanes had to be substituted. Drawing, a pivotal aspect in this work, even though executed digitally, remained the most frequently used technique in the creation of the different frames comprising the short animation. As a final project, thorough and detailed research on the topic was essential, as demonstrated in Chapters I and II, using articles and books sourced from the web. Subsequently, the practical aspect was undertaken, outlined step by step in Chapter III. For the animation, recommended methods from artists and knowledge obtained during the course of study were applied. This included the creation of a storyboard and a technical script, both essential components to provide a graphical and comprehensible approach to the project. Videos were recorded to understand the character's movement with the model herself. The selected format

was 1080 x 720, as the project was presented through internet platforms such as TikTok, Instagram, and Facebook, reflecting the digital era where many artworks have been uploaded to these platforms and shared with a wider audience compared to physical exhibitions. To organize the images, the Ibis Paint application was used, along with Captcup for transitions, audio placement, and certain subtitles. The process of creating the artwork was extensive, and it underwent several changes throughout its development. The animation technique was chosen because it was something new, offering a different way to convey the message to an eager audience concerned about how the misuse of social media can negatively impact users, especially young people. It is well-known that adolescents, given their age, perceive things more intensely. Since the artwork is in digital format, it necessitates the use of technological tools, in this case, mobile devices, which are indispensable resources. Consideration was given to creating the animation with a simple and colorful aesthetic.