Plan de emprendimiento de creación de una empresa de delivery en la ciudad de Machala-El Oro.

Abstract

The parcel service company JOFFREXPRESS is a project that aims to establish itself as a leading platform in home deliveries. Its focus on operational efficiency and customer satisfaction allows it to provide a wide range of delivery services ranging from food to daily consumer products. The plan was born in response to growing consumer demand for convenience and accessibility. With modern life becoming busier and the digitalization of commerce, the need arose for a service that transports products directly to where customers are. The company is committed to filling this gap, offering a fast, effective service with a network of reliable motorists to provide a solution to the needs of the market. In this work, a detailed study is carried out to know the profitability of this venture and to investigate that it is a good investment to create a door-to-door motorcycle delivery service company. The plan covers from the conception of the business to the organizational design, through market analysis, the action model and feasibility studies, the primary purpose of the company is to satisfy the growing demand for practical and agile delivery services, prioritizing customer satisfaction and optimization of operations. A theoretical analysis is carried out that evaluates the political, economic, social and technological aspects that impact this type of companies in the industry, providing a fundamental context to evaluate the viability and opportunity of entrepreneurship at the local level. The organizational structure of the company, the general organization is outlined including the roles of the manager, the secretaries and the motorized team, it also delves into the fundamentals of management, incorporating the mission, vision, values and hierarchical structure of the company. The business model in detail identifies professionals, office employees and families with an average age of 15 to 65 years old, as the target audience who belong to a middle and upper-middle social class market segment, who seek ease of making a purchase in a timely manner in the city of Machala. The value proposition lies in various products, from food to essential items. Likewise, the marketing channels are detailed, such as WhatsApp or Facebook, that will be used to manage orders, and the importance of establishing solid relationships with customers is highlighted, emphasizing the personalization of the service and the implementation of marketing programs. loyalty. It focuses on feasibility studies, evaluating different aspects crucial to the venture. Technical feasibility is examined, analyzing essential technological requirements, such as computer systems and equipment, essential for delivery service operations. A financial analysis is included that indicates the Net Present Value (NPV) of $4,380.53 and an Internal Rate of Return (IRR) of 29%, which projects positive results and a short-term investment recovery period. Definitely, this home delivery service venture in the city of Machala is very promising, due to the market study carried out, it is considered a feasible and solid project. It is a great business opportunity which will generate excellent profitability and provide sources of employment to local citizens.