Calidad de contenido en los programas de entretenimiento, variedades y humor de Radio Canela 100.7 del cantón Machala.

Abstract

The fundamental part of offering quality radio content of value allows us to strengthen our skills and learning capabilities. It is important to highlight this research topic so that people who listen to radio in the local city become more aware of the content they are consuming. It is known exactly that the informative genre is the most used in radio tuning. Starting from this point, the different programs offered by a radio station are mentioned, with comedy being the focal and priority point as radio entertainment in the city of Machala. Broadcasters should propose content that adds value to a society in its different genres. In this case, the humorous genre is essential to release the emotion of happiness and eliminate negative energies from day to day. In Machala, a variety of radio programming is offered to its audience, however, it is important to analyze the content objective offered by each of them. It should be noted that, in the humorous field, there is its popular direction, that is, the public to whom it is being addressed. For this reason, the present work develops a trajectory of examining perceptions of users who consume said content, with the purpose of knowing if it contributes any strengthening to their rational or emotional wisdom. That said, the following questions arise: What is content quality? What is the correlation between humor and radio journalistic profession? What is the impact of the humorous radio production towards the listeners of the Machala canton? To answer these questions, qualitative and descriptive-analytical analysis strategies will be applied. At the conclusion of said investigation, the expectations of public opinion will be studied together with their recommendations and experiences.