Producto comunicacional para minimizar la desinformación dirigida a los adultos mayores. Caso Asociación de Profesores Jubilados de la Universidad Técnica de Machala.

Abstract

The purpose of this study was to develop a communication product to prevent misinformation aimed at older adults of the Association of Retired Teachers of the Utmach; The quantitative method was used using the technique of the survey that was conducted twice to 35 people, the first time to know the social networks that most consume, degree of knowledge about fake news, and to know the topics of interest by users that they would like to be reflected in the product, while the second time to measure the correct use of digital platforms and also to know how they use the information they find on the network. Similarly, the qualitative method was carried out, with interview techniques to specialists on topics about fakes news and digital literacy to know in depth the research topics. It was possible to have accurate data about the knowledge of the most consumed networks and the correct use, it was also noted the high learning about fake news. Therefore, in conclusion the members of the Association of Retired Teachers of the Utmach have shown to have an intermediate level of the correct use of the different digital platforms, allowing the digital communicational product to be easily accessible at the time of using it, without the need to have Internet, because it would be of utmost importance that these older adults review it and verify the news they consume, since the information that is distributed in it is concise for quick use.