La producción de videos educativos y su incidencia en el aprendizaje de los estudiantes universitarios: caso educomunicación.

Abstract

The present research aims to analyze the influence and perception of educational videos as a learning tool in university students of the subject of Educommunication at UTMACH. Therefore, an experimental design was applied with a total of 23 students; divided into group A (experimental) and group B (control), under the methodology of mixed approach, using the qualitative and quantitative method with correlational scope. Data were obtained through interviews with experts in educational video production, application of a knowledge test to measure the impact of the audiovisual resource on students and a satisfaction survey on the use of educational videos as a didactic tool. The main results show that the use of educational videos favorably influences the learning of university students by facilitating the teaching environment for teachers, as well as the empowerment of students' self-learning.