Uso del marketing de influencers como estrategia publicitaria

Abstract

The present work focused on the research on influencer marketing, aimed at the Ecuadorian population, with the objective of determining if influencer marketing can be expected as a successful advertising strategy. Data collection techniques were adapted, such as interviews with four national influencers and one international influencer, as well as surveys with nine national, international and cantonal companies to obtain the final analysis of the importance of using influencer marketing as an advertising strategy. The use of influencer has been a new strategy within the market, however, there are many companies and brands that have embraced this strategy to generate publicity that benefits them, this is due to the trust that it generates among the public.