Elaboración de un fotolibro como herramienta visual para el reconocimiento de la cultura chola en el cantón Machala, 2022.

Abstract

After a long time, the Chola community has not yet been able to consolidate itself as one of the most representative ethnicities not only of the Machala canton, but of the entire country where they are carried away by negative comments generating that way, they forget their own roots and begin to see complications of identity among themselves that eventually generate problems to find people who are part of this group. Do not forget that the population of Ecuador is mostly mestizo people and that people with the cholo ethnicity are no longer visualized much in the streets, this is given by the simple fact that this community already coexists within the others, making that to identify a cholo, you must know a little of its history, to define what their characteristics and physical traits are most representative of this community. The cholos had to spend many years to be recognized in politics or in different areas of society, until finally in November of last year the word cholo was established for the self-identification of those who consider themselves part of this colony. In history, he mentions that the Cholo community has stood out for being very collaborative, humble and hardworking people, where they see someone from their group or regardless of whether they are not part of their community, they help them with groceries, if they are going through force majeure, etc. Currently the Chola ethnic group is already part of various programs implemented by recent governments, one of these is the participation in the National Assembly, being part of the creation and enactment of laws and reforms to various codes. But one that is to take into account, are those literacy programs that allow different people, including the Chola community to finish their primary school, college so that they can take a step to form a professional career and be able to support their families stably.