La economía naranja como eje estratégico para el sector del turismo en la parroquia Malvas perteneciente al cantón Zaruma.

Abstract

The present Project’s objective is to increase the orange tourism through creative experiences on products production at Doña Cleme´s candy farm at Malvas county in Zaruma. A quantitative study was worked out using surveys which results, that once analyzed, revealed that tourists are very focused on acquiring emblematic candies from the above mentioned county. The study indicated a lack of awareness and promotion of such a business opportunity. This missed opportunity is even greater because of the cultural and patrimonial attractiveness of this territory which is a plus for its visitors, so it would be an additional touristic business opportunity to capture by Doña Cleme´s Farm.