Diseño de una ruta agroturística en el cantón Oña de la provincia del Azuay.

Abstract

This paper aims to design an agrotourism route as a proposal for the development of activities in the Oña Canton, in the province of Azuay, Ecuador. For the research process has been used in a qualitative and quantitative way, it was used as an instrument the interview, observation sheets, surveys applied to tourists and producers of the Canton. Fieldwork was conducted through on-site exploration and visits. The information for the design of the route was obtained by taking points with the use of GPS. Finally, with the information obtained, the geographical map of the agro jallch 'ay route was prepared, the route's brand was designed, an itinerary was developed that includes the tourist activities that can be carried out in the place, adding an estimated budget for the route. This will allow the promotion of tourism, the teaching of ancient craft techniques maintained by the residents, the economic improvement of living conditions for the residents of Oña Canton. Thanks to the collaboration of the various actors in obtaining information, it was possible to clarify the necessary conclusions and recommendations within the research.