Evolución de las pymes en el cantón Machala y perspectivas de reactivación económica post pandemia.

Abstract

With the covid-19 pandemic, a series of conflicts, both economic and social, have been unleashed, generating an environment of uncertainty in all active sectors of commerce, including those that have remained operational since the confinement provisions, as is the case of SMEs. For the correct development of our work, the type of descriptive, explanatory, quantitative and qualitative research was chosen. To generate our conclusions, we collected data through surveys of 129 SMEs. In conclusion, for the year 2022, it can be affirmed that the situation of SMEs in the Machala canton has improved, from the economic point of view, most companies have experienced growth in the volume of their sales of between 10% and 25 % compared to the year of the pandemic, likewise as a result of this increase, the profits they receive have increased, structural improvements such as innovation in the products or services offered by SMEs, adaptations in their premises, or implementation of tics, have been a determining factor for the increase in profits that they experienced, as well as the use of digital media.