Herramientas de comercio electrónico en los emprendimientos del cantón Machala – Ecuador.

Abstract

E-commerce is a growing economic activity in Machala canton and throughout Ecuador. Internet access and smartphone penetration are driving e-commerce in the region as part of the Digital Economy culture. Local businesses and entrepreneurs who are interested in venturing into e-commerce can take advantage of existing platforms and tools, which are useful tools that manage the different digital actions of businesses. This research work aims to determine the electronic commerce tools used in the enterprises of Machala canton. The adapted methodological structure includes a mixed approach of a descriptive type through the use of reliable techniques such as documentary research and survey in order to identify the role of technological innovation in the local productive field. The study in question presents prospects for the expansion of electronic commerce in the enterprises of the canton Machala, despite the technological deficiencies of the local context. The key axis of this work shows a set of e-commerce tools, websites, social networks, e-logistics and payment systems. In these economic organizations of canton Machala, social networks such as Facebook and Instagram are used for advertising and mixed payment methods (cash and electronic) is the tool with greater acceptance among entrepreneurs.