Estudio de las ventas internacionales de ropa de la tienda online Heline y la creación de un plan de exportación hacia Colombia en el 2022.

Abstract

From the pandemic and the strategies to cope with the economic development of a home, institution or work establishment, methods were implemented to continue complying with the income of resources to each of the citizens, therefore this is where the technology came in and its advances that from 2019 tried to break the digital divide that kept most citizens away from these new changes; where there was a very noticeable change in terms of everyone's day to day. Taking into consideration the COVID-19 pandemic, citizens were forced to stay locked up in their cases as a quarantine, which lasted almost half a year in a state of exception that forced people to be at home 24 hours a day and This is how it spread for a year and more, having certain priorities for the people who had to attend their jobs and to fill the pantries of their homes. For now, the post-pandemic made education go 100% online to safeguard people's health, and online stores and sales were the most sought after. The development and creation of online stores, ventures and other online creations were the main ideas that many people took into account to generate income in their homes and at the same time fulfill a dream that was planned and thanks to the pandemic it could be fulfilled. Likewise, there were sales companies that adapted these new changes in humanity to seek strategies in their sales and generate new work methods and thus increase their resources in sales and income. One of these ideas and/or dreams was and is the online store "Heline" through the social network "Instagram" where, in addition to selling clothing such as jumpsuits, shorts, flared pants, basic sweatshirts, joggers, among other clothing wear; You also have the option of customizing the garments with letters or images that the customer likes the most. All this online for Ecuador and all its cities; based on the city of Cuenca where the establishment for the creation of their garments is located. Around all known and unknown social networks, such as: Facebook, Instagram, Tik Tok, WhatsApp, Telegram, among others; They have become the main promoters of online sales around the world, in addition to allowing direct communication with customers through messages, calls or sometimes video calls to ensure garments and shipments. The use of technological tools for the creation of online catalogs was also abounded, which in some stores they use to manage their products and prices from a special place and thus their clients manage a budget when spending and at the same time visualize the range of products that the store has for your tastes and needs. In this way, for some online stores their surroundings grew with the shipment of their products outside the country, to the closest countries, such as Spain, the United States, Peru, Mexico, Colombia, among others. Everything depends on the progress in sales and global recognition that the store achieves through its promotions, marketing and publications that generate the integration of new international customers.