Plan estratégico para el logro de exportación de camarón hacia España desde la empresa Pacifilab S.A de Machala en el 2022.

Abstract

The present case analysis is of great importance since it provides relevant information to the company Pacifilab S.A of the city of Machala, giving an internal and external vision of factors that help strategically so that it can start exporting, managing to enter the Spanish market. , publicizing its shrimp both for quality and economy, one of its fundamental objectives is to achieve the export of shrimp to the Spanish market from the company Pacifilab S.A de Machala in the year 2022, through the application of a strategic export plan, using theoretical methods that help the process of solving the problem and in turn guide the strategies to be used, on the other hand empirical methods are used that help the development of the present through the quantitative aspect and application of research instruments such as the survey focused on Cieza - Murcia, documentary review, observation and interview conducted with the company, productive area and partners, therefore one is for data collection and the other for its interpretation. Generating highly positive results for the company, reflecting the feasible and potential market that is Spain for the economy and development of the company abroad, it is possible to determine the type of container, the consumption, the preference that the Spanish consumer has, the content per container reflecting a high consumption of shrimp, therefore it can be called a potential market that can be for the company Pacifilab S.A. The company is highly competitive due to the quality of the product it offers, it is recommended to continue innovating, in such a way that it’s The crustacean can no longer only be exported, but it can also position its brand in the market and in turn can segment a branch in the European market and then expand to other countries.