Erradicación de la monodependencia de exportaciones de la empresa Banacali S.A a países en guerra en el año 2022.

Abstract

Banana exports have meant for Ecuador one of the items that generates higher income after oil in the province of El Oro, it is the main activity that has allowed the development of the local economy, based on this, the objective on which this study is based is to contribute to the eradication of the monodependence of exports of the company Banacali S.A. to expand and diversify the exportable supply of bananas. The compilation of information was based on a qualitative approach in which the cons of the monodependence of Banacali S.A. in the foreign market were verified in order to eradicate this condition in this banana organization. The analytical, synthetic, modeling, systematic and hypothesis formulation research methods will also intercede as a complementary comparative method to develop this work. As for the techniques used for data collection, an interview with the manager of the company Banacali S.A. was used, where an analysis of the information collected is subsequently carried out, with the use of indexed scientific articles. The main results show that, since the conflict generated by the war between Russia and Ukraine, there have been negative impacts on the company because these destinations are its main export customers of all banana production. It is for this reason that a new export plan is essential to introduce this company to new foreign markets such as the United States in order to diversify the exportable supply.