Plan de exportación de pitahaya hacia el mercado estadounidense desde la productora Frut al en el 2022.

Abstract

Currently, Ecuador continues to face the challenge of reaching more international markets, especially with its agricultural production, however, agricultural products continue to be added to the Ecuadorian exportable offer, with pitahaya being an additional product. An Ecuadorian product is the company FRUT.AL, which is located in the province of El Oro, which is mainly dedicated to the production and local sale of seasonal organic fruit: pitahaya red shell, which has been proposed through its vision to venture into in the international market, but so far, the process has not started due to lack of knowledge and economic financing. This incursion into the international market can be carried out through an export plan. For this purpose, the following work established as a general objective: to design a pitahaya export plan to the United States for the producer FRUT.AL of El Oro in 2022. The type of study according to its purpose is applied, according to its gnoseological objective it is descriptive and with a qualitative paradigm. The theoretical methods used were analytical - synthetic and inductive - deductive, for the elaboration of the literature review and argumentation, the modeling and systemic methods for the theoretical foundation and the modeling of the export plan. The empirical methods that were used were the interview and document studies and the materials that were used were books, scientific articles, reports, among others.In relation to the results obtained, it is synthesized that the producer FRUT.AL has strong strengths to enter an internationalization process and through the export plan it was determined that there is a high demand for pitahaya in the United States, representing a great business opportunity for the company. Ecuadorian company, which can enter this market through the specialist's strategy, its entry barriers are demanding and the total export costs for a 20-foot refrigerated container is $7,271.00 dollars. It is concluded that the export plan is a tool that helps to plan the internationalization process focused on direct sales abroad of the company FRUT.AL, considering risks, costs, strategies, evaluation of the company, among other aspects, for For this reason, its design is necessary before trying to address international markets.