Estrategia de comercio exterior para la internacionalización de la asociación de producción agropecuaria Marcabelí cafetalero Asoproamarca en el 2022.

Abstract

The general objective of this project is to promote the internationalization of the Asociación de Producción Agropecuaria Marcabelí Cafetalero ASOPROAMARCA by 2022, through the implementation of strategies related to foreign trade. The importance of this project lies in the fact that it will help small associations such as ASOPROAMARCA to expand abroad with quality national products, which will improve the economy of these companies. To achieve this objective, the synthetic analytical and deductive method was used, which allowed for a conceptual understanding of the association's status and needs. The evaluation method consisted of an interview with the representative of the Regional Federation of Associations of Small Ecological Coffee Growers of the South (FAPECAFES) to obtain information on the real situation of the coffee internationalization process. Strategies related to foreign trade were implemented, such as the use of international fairs to give small producers the opportunity to internationalize their products. Through ASOPROAMARCA's strategic management, it was possible to manage the necessary changes to improve the productivity of the company and create value and profitability in the long term. Thanks to the internationalization strategies proposed in this project, ASOPROAMARCA was able to reach international markets and make its products known, adapting to the needs of consumers in the countries to which it exports. A recommendation is the implementation of a market study to improve the detection of the needs of its clients.