Incidencia de la crisis económica del Ecuador en el comportamiento del consumidor.

Abstract

The following research work focuses on analyzing how the economic crisis has affected the behavior of Ecuadorian consumers in the years 2019, 2020, and 2022. The research aimed to determine how the economic crisis has influenced consumer behavior by identifying the economic factors that have influenced consumers' purchasing decisions.It was found that the economic crisis in these years has had a significant impact on consumer behavior, with consumers adjusting their spending patterns and reducing spending on luxury goods while increasing spending on basic necessities such as food and public services. Economic factors such as inflation and unemployment have a great influence on consumer behavior. These findings are useful for companies and marketing strategies that seek to adapt to an economic environment that is constantly changing in the mentioned years.