Análisis de la comunicación organizacional y su impacto en los procesos administrativos en la Junta Provincial de la Cruz Roja de El Oro.

Abstract

In the realization of this integrative project focuses on finding a solution to the problem posed which is to analyze organizational communication, through qualitative methodology, allowing the determination of its influence on the administrative processes of the Provincial Board of the Red Cross of El Oro, to reach the results the type of explanatory and descriptive research is implemented to study characteristics of everything that happens around the established variables. Through the bibliographic review a theoretical framework is developed in order to understand all the topics covered by the research topic, then we proceed to establish the relevant methodology to be applied, determining the materials and methods to be implemented being these; the inductive method since it starts from the study of particular events to identify the main affectation, also the synthetic analytical method in order to develop their own criteria for the research. The materials for data collection are established as interviews because this data collection tool is of qualitative nature, and the ATLAS ti software was used as data analysis method, because it is a tool specialized in the management and analysis of qualitative aspects of research, the number of people interviewed are 14 people given as the total target population for the study. The ATLAS ti software was applied, generating a relation of the variables, allowing to generate an adequate analysis of the established problematic reaching the fulfillment of the research project determined as it affects the communication and its impact in the administrative processes.