Responsabilidad social empresarial y su incidencia en la competitividad en las pymes de Machala, 2015-2020.

Abstract

Corporate social responsibility is specified as the active and voluntary cooperation of companies and those who conform to social, economic, environmental, ethical, cultural innovations, among others, usually with the purpose of improving their competitiveness, their evaluation and improvements. in added value. This study analyzes corporate social responsibility and its impact on competitiveness in Machala SMEs, 2015-2020 through surveys and documentary review to establish its application as a business management tool. The methodology applied in the present work was descriptive with a quantitative and qualitative approach due to the implementation of surveys of SMEs in the city of Machala, for this the study focuses on the evaluation of criteria such as the dimensions of CSR to verify if the SMEs that adapt social responsibility in their administration have competitive advantages compared to those that do not include CSR as an important criterion in their management. However, CSR is analyzed to a greater extent in the context of large companies, it is also a strategic management model to achieve an increase in the competitiveness of SMEs. However, its effect is not expressed in data in a concrete way, which is why many companies do not consider the principles of CSR. Consequently, a negative aspect that stands out is that several companies have not opted for the implementation of this model mainly due to the lack of information on the advantages that this type of model brings.