Análisis de factibilidad agroturística de la granja porcina “suquis” en la parroquia Casacay-cantón Pasaje, año 2023.

Abstract

The purpose of this research is to analyze the agrotourism feasibility of the "Suquis" pork farm. Located in San Tin Tin, site of the Casacay rural parish of Pasaje Town. Through the field of investigation, using a descriptive methodology with a qualitative approach, by means of the application of an observation sheet based on the MINTUR 2017 methodology. Applied in the field of study to collect data and information about connectivity and accessibility, human resources, hygiene and safety, tourist plant, living species, productive activities, and natural and cultural resources associated with the farm; additionally, the expertise of daily practice and the knowledge of the population; that allow to accurately determine the potential for tourist use. As well as, quizzes based in the Delphi method addressed to tourism experts and focus groups with experts from the farming sector. To define through debate and discussion, the consensus in relation to the dimensions of the tourism product and marketing mix: product, supply, demand, price and promotion, and how the farm should effectively and efficiently develop these variables to become an agrotourism product. Strategies based on the tourist product were obtained as a result. Therefore, it is concluded that the pork farm has great potential for the adaptation of facilities and tourist activities to add value to farming processes and diversify its economy. With the necessary characteristics to implement it and be competitive in the market, ables to differentiate itself from the homonymous farms, inferring that it must be sustainable. And reach your target segment and new niches that mean a market opportunity with the addition of complementing actions with creativity. Therefore, it is concluded that the pig farm has great potential for the adaptation of tourist facilities and activities to add value to farming processes and diversify its economy. The greatest strength being its location, natural resources, production facilities and responsible processes with the environment and the quality of its products. Able to possessing its brand image as a pig production farm that is friendly to the agro-industrial ecosystem, with complementary micro processes such as the preparation of food for breeding handcrafted and the derivation of by-products such as fertilizer and biogas from farm waste animals. Empathic with her collaborators who contribute to the economic and tourist development of her place of incidence. As a result of these conclusions, a proposal to be developed in the pig farm is proposed, as a suggestion. Actions that are expected to be positive to diversify productive activities, to be an example of the management of a more responsible farm and committed to the conservation of spaces and environmental services from which it is used to take advantage of it, with a self-sustaining model regarding the value chain that represents the demand for services for tourists. Finally, instruction processes and knowledge feedback are presented, both from the staff and from the message that the user/consumer finally receives. In addition to having a positive intercultural impact given by the coexistence between citizens of different origins and knowledge that contribute to accessible and integrationist tourism. Contributing with more tourist attractions capable of showing the riches that the province possesses.