Análisis del impacto del Covid en la gestión financiera de una empresa exportadora de banano en el periodo 2020-2022.

Abstract

Business activity denotes a series of activities that requires the application of techniques and strategies that aim at administrative and financial management, on which financial management is strengthened, in this sense, within the management of banana exporting companies, it is key to manage financial models that contribute to its sustainability, by virtue of that, the objective is to determine the effects of Covid-19 on the financial management of the Fulanita banana company, in the period 2020-2022, the same that was carried out through the review of statements financial statements and the application of economic indicators in order to evaluate the behavior of the company before, during and after the Covid-19 pandemic, presenting as results that financial management is key for decision making and the long-term projection of the company. time, being favorable its financial indicators applied and contrasted with the years 2019, 2020 and 2021. The exporting companies of Bananas require periodic evaluation of their financial processes, in order to guarantee their long-term sustainability. Since the beginning of business associations, produced after the French Revolution, the business world began different processes that contributed to seek to give a correct projection to companies, hand in hand with empirical and rustic processes that with the passage of time were perfected. The management of the companies is part of the execution of a set of activities that contribute to the achievement of the objectives, which are considered in the short, medium and long term, against which it is necessary to analyze the different scenarios that are presented to daily in business. Since ancient times, it has become relevant to seek new alternatives that contribute to decision-making in companies, which due to poor administrative capacity have presented ups and downs in their operation, leading important companies to suffer closure or bankruptcy processes. These situations evidenced the need to seek a response to the complexities encountered, to such an extent that it was possible to systematize a set of activities that go hand in hand with the use of administrative, financial and technological tools, all articulated in order to mitigate the impact that It occurs when managing a company. Companies from their macro edge involve the need to position their goods and services within the different existing markets, for which it has been necessary to improve the team that performs it, in order to seek to implement new strategies that allow its correct functioning. These strategies have been a communication channel that has gone viral as case studies on all continents, seeking to respond to the scenarios that companies seek to solve, however, in 2020, unconsidered situations arose that had an impact on business dynamics. Within the analyzes that are carried out in the companies, the incidents produced by the COVID-19 pandemic in the different sectors of the economy, brought with it diverse behaviors that affected the business dynamics, the same as in the case of not having been properly organized , they felt the shake and in many cases they closed their operations.